With the advancement of technology has come amazing new ways and methods of growing, harvesting and preserving foods.
One of the drawbacks we are learning today is that many of these processes that we have been using so readily for decades are actually removing great portions of the health benefits of the foods before we ever get to consume it.
One company that is working to combat that and to provide cost effective, healthy and tasty foods for its customers is the Sweetgreen company. All of the foods provided at any of the 40 locations is all grown purely organic and served fresh.
One of the aspects that truly sets Sweetgreen apart from its competitors is that the team at Sweetgreen takes a much different stance on corporate life than the average company. The trio backing Sweetgreen, Steve Case, Danny Meyer, and Daniel Boulud, are keeping things unique and fresh on many levels.
The company has recently opened new offices in Los Angeles but does all of this without a main headquarters. The overall goal being to decentralize the headcount. One of the things that Sweetgreen does to help keep close relations with the customers is to shut down corporate offices five times per year so the employees in the offices can get their feet on the ground and work at one of the restaurant. Learn more about Nathaniel Ru: http://www.businessinsider.com/sweetgreen-founder-interview-nathaniel-ru-2016-3
The Co-founders of Sweetgreen all agreed that there was a significant lack of healthy eating options within and around the Georgetown area and so, all three having parents who immigrated to the United States and all three of those parents have started their own business so entrepreneurial ambition was a natural thing for them.
One of the co-founders of Sweetgreen is Nathaniel Ru. During his senior year of college at Georgetown University, Ru and friends had frequently tried in vain to find healthy dining and thought perhaps the answer would be found in a small tavern on M street in the middle of the downtown area.
As it turned out, that space would become the first of many chains of Sweetgreen. It is more than just a “salad bar” with a farm-to-table marketing strategy.
Sweetgreen stands for something greater than itself. It is a brand that strives to continue to provide more than just fresh foods for its local communities. It is a company that takes the role of providing healthy foods seriously at every single restaurant.
Learn more about Nathaniel Ru: